Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Attempt for the Maga Movement
Britain's shortest-serving prime minister, launched the first edition of her online program with a promise to reveal "the evil-doers" striving to undermine Britain, the US and Europe. Truss elaborated she would lay bare how an "international network of leftists operate to undermine popular rule and the electorate's mandate."
"We will examine the Maga phenomenon and see how it can be replicated in Britain," she said. "We will interview the prominent voices of the Trumpist political sphere."
In advance of the show's launch, there was one particularly enthusiastic supporter. "This is the beginning of a type of revolution," said the controversial US journalist. His media outlet Just the News will carry the Truss's new audio shows.
Building Connections in the Conservative Media Landscape
UK-based allies, including a advisor linked to Reform UK, have also helped her set up the Liz Truss Show. The setup is competent, though simple. The show has attracted a subscriber base of 10k in her first week and her debut had 67,000 views in that timeframe.
This marks a small opening, but in aligning with John Solomon, she is being pushed into a mature conservative ecosystem generating and disseminating Make America Great Again themes. Central preoccupations involve alleged censorship by the mainstream media and a aim to dismantle a so-called administrative state – which she attributes her downfall to for the abrupt termination of her disastrous time in office.
"Just the News is not widely recognized outside of the Maga-verse, but it does have credibility there, primarily thanks to its founder, who gives commentary on pro-Trump shows like Bannon's 'War Room' podcast and has even spoken with Donald Trump," noted an anthropology expert, who has analyzed the Make America Great Again phenomenon.
A Contentious Ally
Truss's attempt to import Maga media to Britain has aligned her more closely to contentious individuals such as John Solomon.
He set up the platform in the wake of criticism when allegations surfaced of pushing misleading narratives about Joe Biden's anticorruption effort in Ukraine, as well as controversial stories about ex-ambassador to that country.
His claims were repeated throughout the pro-Trump outlets, with he featuring as a regular guest on the widely-watched Fox News show. Donald Trump boosted his stories.
Solomon made the allegations regarding Ukraine in a set of articles for the publication the political newspaper, after having been re-labelled as a columnist after colleagues complained over his articles. His narratives were pivotal in the then-president's request for the Ukrainians to investigate the Biden family in 2019. Those demands culminated in articles of impeachment targeting Donald Trump. The US Senate later voted to acquit the president.
Not long after the journalist departed the Hill in autumn 2019, the publication stated it was performing a review of his reporting about Ukrainian matters. It found Solomon had cited unreliable sources and stated he "failed to identify important details about key Ukrainian sources, including the reality that they had been indicted or were the subject of inquiries."
Becoming Part of the Sphere
Solomon's own broadcast spots are a indication of the right-wing media network Truss is becoming part of. Solomon mentioned his endorsement of her new show on a program he presents on the conservative cable network, a conservative television outlet that is the base for the pro-Trump commentator former adviser Steve Bannon and on which former Fox host Tucker Carlson also appears. She has already interviewed the political operative on an early episode.
In linking up with the journalist and his outlet, the former leader has become a niche participant in a much wider network of right-wing publications that frequently amplify each other's content.
The journalist's podcast and Real America's Voice show have repeatedly hosted personalities such as commentator Mike Benz, a political voice whose arguments against USAID was referenced by Elon Musk as justification for dismantling the international development organization.
A Global Media Play
While her awkward delivery and political travails have been mocked in Britain, a number of stateside commentators do not dismiss her bid to reinvent herself as a local version of the pro-Trump media ecosystem.
"You have to take folks like that as significant, even if you may not want to take them literally," said Rob Flaherty, who was employed in the Biden administration.
"It was evident how in 2024 the former president leveraged that ecosystem to spread his narrative. Undoubtedly that ecosystem transmits and affects conversation abroad. It looks quite apparent to me that the conditions in the Britain are comparable to what enabled this non-mainstream media network to prosper here."
a political theory expert, said the online conservative ecosystem was already having an impact in the UK.
"Online platforms transcends national boundaries," he stated. "There's a kind environment within which stuff flows – at times taking an extreme form and other times more moderately – but which is interlinked."
The academic said the growth of the online right in the United Kingdom recently meant the "possibility to have a larger effect is significant."
A Transatlantic Ambition
"Both Truss and political figure Nigel Farage not long ago were featured at the CPAC, where I observed they echoed pro-Trump themes before the {king of Maga|